Rise of the She-Conomy (Morgan Stanley study, 2019)

Gender pay gap:

• In 1980, women earned 64 cents per men's dollar
• Today, women earn between 77 to 85 cents per men's dollar
• Study attributes gap to educational inequality and childcare responsibilities
• Rise in single working women expected to make the gap smaller

Delay in marriage

• Predicts 45% of women ages 25-44 will be single in 2030. Number in 2018 is 41%. (Comment: this is a large age range, study would be better if it broke it down more)
• Single women growing annually at 1.2%, vs. 0.8% growth in overall female population

Spending

• Women are principal shoppers in 72% of households
• Women are primary breadwinners in 30% of married households
• For investors, this means increasing female direction of spending, even more so than previous trends
• Some differences in single female vs. single male spending (women spend more on apparel/personal care, men spend more on cars)

Women in leadership

• Women make up 25% of congress
• Increased share of corporate board seats. Article doesn't give exact numbers
• Vague reference to a study claiming gender-diverse firms are better somehow ("3.1%" based on the "HER score")

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