MicroStrategy to Sell New Bitcoin Bond: Software provider doubles down on bet that digital assets will outperform cash

MicroStrategy's bitcoin strategy is apparently good marketing.

'MicroStrategy’s revenue has barely grown in a decade, rising to more than $480 million last year from $455 million in 2010. But the bitcoin purchases have attracted attention and new business, some analysts say. New accounts on the MicroStrategy website grew 281% in the first quarter, according to data compiled by analysts at Canaccord Genuity. ...

'Analysts at Canaccord Genuity have placed a $920 price target on MicroStrategy shares, citing a combination of its bitcoin holdings and a healthy core software business.

'The halo effect from MicroStrategy’s Bitcoin strategy is resulting in incremental leads for the core business,” they wrote in a note on April 29.'