Unilever ends FB boycott
Some boycott participants, including VF Corp.’s North Face, Heineken NV and Pernod Ricard SA, returned to Facebook after July, while others extended their boycotts, calling Facebook’s moves up to the point insufficient. Coca-Cola Co. , which halted all social-media advertising in July but did not formally join the “Stop Hate for Profit” campaign, returned to Facebook and Instagram on Oct. 15 Verizon Communications Inc., which suspended advertising on Facebook and Instagram in the summer, has not returned, a spokeswoman said. Those that did boycott didn’t appear to make much of a dent in Facebook’s ad business during the second quarter, when it had more than 9 million active advertisers, according to Facebook Chief Executive Mark Zuckerberg on the company’s quarterly earnings call at the end of July.